永 润 广 场 Yongrui Plaza
Project Data
GFA : 50,000㎡
Location : Jining , China
Design Team : Honey Zhuang
Photographer : LLAP
媒体 Media
项目概况
本项目位于济宁京杭路商圈核心区，周边路网通达，中高端社区环伺，辐射多维客群，COLORFULL 昱景设计考虑了不同使用者的生活、社交需求，在5层的建筑空间中加入下沉式广场，阳光中庭等特色共享开放空间，意图打造一个集合时尚生活，绿色生态，休闲空间的新生活商业广场。
设计理念
提起济宁，立刻就会联想到孔子文化，这是个充满着浓厚的文学气息的城市。孔庙，作为济宁代表性景点和特色地标，有着东方园林特有的秩序之美。 设计师从中提取“门-院-廊-堂”的元素，并将之重新运用在永润广场布局之中，兼顾古典美学与现代设计手法，融合先进的材料、工艺及陈设营造，呈现一个时尚生态且有品质的新生活创业广场，并让其成为一个具有文化味道的城市名片
门
“门“的概念在中国传统文化认知中是空间中非常重要的部分，代表着空间的第一印象，引领着整个空间的设计导向。整块的仿真绿植墙，具有引导性的天花线条，醒目的广告灯箱等，令整个入口极具标志性，吸引着来客的进入。
院
“院”空间在整个建筑中对应的是商业中心的露天广场。作为整个商业中唯一能看到天空的区域，设计师希望成就一个舒适、亲和的活动空间。运用色度较高的暖色渐变陶棍百叶，点缀绿植，让整个空间充满活力又不失亲切感。地面景观呼应太白湖的“荷花池”，以“荷叶”为主要设计元素、结合现代的表达手法进行设计，既传达了地域的特色风韵，又带出了未来商业的氛围感。
廊
“廊”空间作为整个商业空间的的“纽带”，串联起整个空间中的主要区域。设计师在其中穿插绿植及小憩休息的小品，令整体空间更加丰富有趣，同时用颜色渐变的劈开砖做柱子饰面，透过简约灰调的玻璃幕墙，隐约露出的暖色立柱让空间更具吸引力。
堂
“堂”空间对应的是尽端的三角形垂直交通空间，通过“堂”，来客会到达他们的最终目的地，因此其周边设立的多为强目的性的商户，譬如自带流量的餐饮商户等。在这个区域中，设计师创新运用了中国的传统纹样-冰花格，用现代的手法展现传统美学，让整个空间别具风味。
Overview
The project is located in Jinghang Road business district in Jining, surrounded by a well-connected road network and mid-to-high-end communities, potentially serving a multi-dimensional clientele. COLORFULL YUJING took into account the living and social needs of different users, and designed a sunken plaza, a sunny atrium and other special shared open spaces in the five-storey building space, in order to create a new lifestyle commercial plaza that combines fashionable living, green ecology and leisure space.
Concept
As the hometown of Confucius and Mencius, Jining owns a profound cultural background. The Confucius Temple, as Jining’s representative attraction and characteristic landmark, has the unique orderly beauty of an oriental garden. The designers extracted the elements of "gate - courtyard - corridor - hall" and applied them to the layout of Yongrun Plaza, balancing classical aesthetics with modern design techniques and integrating advanced materials, techniques, and furnishings to present a stylish, eco-friendly and quality new life plaza, and make it a name card of the city.
"Gate"
The “door” is a very important part of a space in traditional Chinese cultural perception, representing the first impression of the space and leading the design direction of the whole space. The whole wall of simulated greenery, the guiding ceiling lines and the eye-catching advertising light boxes make the whole entrance very iconic and attract visitors to enter.
"Courtyard"
The “courtyard” corresponds to the piazza of the commercial center. As the piazza is the only area in the project with a view of the sky, the designers wanted it to be a comfortable and approachable space for activities. Ceramic louvres in warm gradient color and greenery makes the whole space vibrant and intimate. The landscape echoes the “lotus pond” of Taibai Lake, with “lotus leaf” as the main design element and combining it with modern design expressions to convey the character of the area and create the ambience of the commercial center.
"Corridor"
The “corridor” acts as a “link” between the main areas of the space. The designers interspersed greenery and resting vignettes to enrich the space, while using gradient colored split bricks for the column finishes, and the warm colored columns that peek through the simple grey glass curtain wall to make the space more attractive.
"Hall"
The “hall” corresponds to the vertical triangular traffic space at the end of the space, through which visitors will reach their destination, and is therefore designed to be surrounded by strong purposeful businesses, such as self-traffic restaurants. In this area, the designers used the traditional Chinese motif, the ice flower lattice, in a modern way to present the traditional aesthetic and give the space a distinctive characteristic.