The project is located in Jinghang Road business district in Jining, surrounded by a well-connected road network and mid-to-high-end communities, potentially serving a multi-dimensional clientele. COLORFULL YUJING took into account the living and social needs of different users, and designed a sunken plaza, a sunny atrium and other special shared open spaces in the five-storey building space, in order to create a new lifestyle commercial plaza that combines fashionable living, green ecology and leisure space.
As the hometown of Confucius and Mencius, Jining owns a profound cultural background. The Confucius Temple, as Jining’s representative attraction and characteristic landmark, has the unique orderly beauty of an oriental garden. The designers extracted the elements of "gate - courtyard - corridor - hall" and applied them to the layout of Yongrun Plaza, balancing classical aesthetics with modern design techniques and integrating advanced materials, techniques, and furnishings to present a stylish, eco-friendly and quality new life plaza, and make it a name card of the city.
The “door” is a very important part of a space in traditional Chinese cultural perception, representing the first impression of the space and leading the design direction of the whole space. The whole wall of simulated greenery, the guiding ceiling lines and the eye-catching advertising light boxes make the whole entrance very iconic and attract visitors to enter.
The “courtyard” corresponds to the piazza of the commercial center. As the piazza is the only area in the project with a view of the sky, the designers wanted it to be a comfortable and approachable space for activities. Ceramic louvres in warm gradient color and greenery makes the whole space vibrant and intimate. The landscape echoes the “lotus pond” of Taibai Lake, with “lotus leaf” as the main design element and combining it with modern design expressions to convey the character of the area and create the ambience of the commercial center.
The “corridor” acts as a “link” between the main areas of the space. The designers interspersed greenery and resting vignettes to enrich the space, while using gradient colored split bricks for the column finishes, and the warm colored columns that peek through the simple grey glass curtain wall to make the space more attractive.
The “hall” corresponds to the vertical triangular traffic space at the end of the space, through which visitors will reach their destination, and is therefore designed to be surrounded by strong purposeful businesses, such as self-traffic restaurants. In this area, the designers used the traditional Chinese motif, the ice flower lattice, in a modern way to present the traditional aesthetic and give the space a distinctive characteristic.