南 京・鹏 欣 水 游 城 改 造 NJAQ Renovation
- Project Data -
GFA : 160,000㎡
Location : Nanjing , China
Design Team : Louis , Aping , Sylvia Sun , Honey Zhuang, ,Yutaka Kawai , dodo, Zhang Fangxing, Lily,Jiang Yusang
Commercial Development Consultants: 上海地慧房地产咨询有限公司 / CCD
Photographer : CIJIAN PHOTO (此间影像)
- Media -
南京·鹏欣水游城位于古都城南,坐拥夫子庙商圈优势区位,建筑面积达16.7万平方米,其中B4-B3为停车库、B2至6层为商业、6层以上为酒店,是一个融购物、餐饮、娱乐、旅游功能于一体的商业综合体[MOU1] 。
2008年,水游城作为中国第一个时间消费型商业设施启用,以运河形象结合室内外商场广受消费者喜爱,成为南京地标之一。伴金陵多年,水游城见证城市高速发展,也经历消费场景迭代、消费习惯升级等变化,随周边竞争性设施日益兴起,水游城面临设备老化、客流减少等问题亟待解决。基于此,鹏欣集团于开业10周年之际启动水游城总体更新,引入多维交互的沉浸式消费体验及全新餐饮零售业态,回应现代商业、社交及审美需求,创造了适应新时代并能彰显南京活力的“市民会客厅”!
2008年,水游城作为中国第一个时间消费型商业设施启用,以运河形象结合室内外商场广受消费者喜爱,成为南京地标之一。伴金陵多年,水游城见证城市高速发展,也经历消费场景迭代、消费习惯升级等变化,随周边竞争性设施日益兴起,水游城面临设备老化、客流减少等问题亟待解决。基于此,鹏欣集团于开业10周年之际启动水游城总体更新,引入多维交互的沉浸式消费体验及全新餐饮零售业态,回应现代商业、社交及审美需求,创造了适应新时代并能彰显南京活力的“市民会客厅”!
水游城以运河为特色,采用一以贯之的“水循环”设计,活水自屋顶花园以瀑布形式倾流至负一层的运河,并在中央舞台喷泉形成水雾,营造了碧波缭绕的视觉感受。为丰富运河空间的表现力和体验性,我们增加了亲水花园和露台填补了过去宽阔的滨水区,将功能单一的运河转变为水绿相容的生动滨水空间,使人们能够自然地聚集在此休憩。
此外,在商场屋顶打造多功能花园,在地下负二层设置绿色生态主题的美食广场,将客流更好地延伸至商场末端。而由于原有空间形象杂乱无章,我们摒除了过多的色彩和形式,以大地色系为基调营造一致性,并使用原生态树木的曲线简化原有繁复造型,创造出舒适宜人的商业空间。
此外,在商场屋顶打造多功能花园,在地下负二层设置绿色生态主题的美食广场,将客流更好地延伸至商场末端。而由于原有空间形象杂乱无章,我们摒除了过多的色彩和形式,以大地色系为基调营造一致性,并使用原生态树木的曲线简化原有繁复造型,创造出舒适宜人的商业空间。
外立面
水游城的外立面延续多年来镌刻在公众记忆中的形象,我们增添了垂直绿化和以瀑布为灵感的LED屏幕,结合水沫浮现等设计元素,丰富了外墙的“表情”和活力,吸引夫子庙商圈游客来访,并为改善该地区街道风貌做出贡献。
水游城的外立面延续多年来镌刻在公众记忆中的形象,我们增添了垂直绿化和以瀑布为灵感的LED屏幕,结合水沫浮现等设计元素,丰富了外墙的“表情”和活力,吸引夫子庙商圈游客来访,并为改善该地区街道风貌做出贡献。
商场空间
结合业态布局,我们将临街面的室内外商场交界处改造为更具视觉通达性的空间,通过提升商场入口处开口率、优化天花板和地面铺装的连贯性,营造水游城内外无界的沉浸式消费体验。室内商场主动线则以长河为意象,将代表河流“表情”的波浪和泡沫元素融入设计,维系了商场空间的统一感和舒适度,使环境活力得到大程度地提升。
结合业态布局,我们将临街面的室内外商场交界处改造为更具视觉通达性的空间,通过提升商场入口处开口率、优化天花板和地面铺装的连贯性,营造水游城内外无界的沉浸式消费体验。室内商场主动线则以长河为意象,将代表河流“表情”的波浪和泡沫元素融入设计,维系了商场空间的统一感和舒适度,使环境活力得到大程度地提升。
中央舞台
全时段开放的中央舞台,拥有贯穿全楼层的通透视野,是水游城举办活动和展览的重要场所。而活动期的人流如潮却突显了平日的冷清,因此该空间的闲时有效利用成为改造项目的挑战之一。我们在舞台周围的柱子、天花板和地面上安装了LED屏幕,以运动传感器与游客行为联系,当人们平时在此走动和触摸时,四周的光影将会如涟漪般使整个空间产生相应的互动变化。而活动期间则可使烟雾气泡从天而降,结合光影、声音和喷泉交织出虚拟现实融合情景,营造仿佛置身水岸的感官享受,创造了无论何时都热闹非凡的舞台空间。
全时段开放的中央舞台,拥有贯穿全楼层的通透视野,是水游城举办活动和展览的重要场所。而活动期的人流如潮却突显了平日的冷清,因此该空间的闲时有效利用成为改造项目的挑战之一。我们在舞台周围的柱子、天花板和地面上安装了LED屏幕,以运动传感器与游客行为联系,当人们平时在此走动和触摸时,四周的光影将会如涟漪般使整个空间产生相应的互动变化。而活动期间则可使烟雾气泡从天而降,结合光影、声音和喷泉交织出虚拟现实融合情景,营造仿佛置身水岸的感官享受,创造了无论何时都热闹非凡的舞台空间。
屋顶花园
屋顶花园面积约8千平方米,以差异化功能划分为:儿童体验为主的活力区,家庭休憩为主的安静区,酒店客人专享的VIP花园区。儿童活力区设有大面积草坪和6个游乐场,更人性化地增设了卫生间和淋浴房,营造了亲子友好、宠物友善的游玩场所。安静区则因设备综合管线穿行导致地板需局部抬高,我们有效利用下部空间填充土壤并种植了大小不等的绿植,营造出森林的感觉,为城市新添一处天然氧吧,打造了如城市绿洲般的屋顶花园。
屋顶花园面积约8千平方米,以差异化功能划分为:儿童体验为主的活力区,家庭休憩为主的安静区,酒店客人专享的VIP花园区。儿童活力区设有大面积草坪和6个游乐场,更人性化地增设了卫生间和淋浴房,营造了亲子友好、宠物友善的游玩场所。安静区则因设备综合管线穿行导致地板需局部抬高,我们有效利用下部空间填充土壤并种植了大小不等的绿植,营造出森林的感觉,为城市新添一处天然氧吧,打造了如城市绿洲般的屋顶花园。
美食广场
位于负二层的美食广场,承载连通水游城各区的重要作用,因此,在地下室缺少自然光的限制下,融入水游城总体生态概念成为改造重点。我们将综合管线优化设计,尽可能提高室内净高,运用双层膜天花技术营造阳光透过森林的视觉冲击力、采用多层树叶造型的雕刻铝板,创造出自然光洒下、置身森林的氛围感,以此将室内外不同区域垂直动线贯通,为消费者提供轻松自在的用餐和漫步空间。
位于负二层的美食广场,承载连通水游城各区的重要作用,因此,在地下室缺少自然光的限制下,融入水游城总体生态概念成为改造重点。我们将综合管线优化设计,尽可能提高室内净高,运用双层膜天花技术营造阳光透过森林的视觉冲击力、采用多层树叶造型的雕刻铝板,创造出自然光洒下、置身森林的氛围感,以此将室内外不同区域垂直动线贯通,为消费者提供轻松自在的用餐和漫步空间。
时代变迁带动产业趋势变化,彼时商业设施如雨后春笋般的现象,导致今日存量物业困局频传。而破局之道在于“与时俱进”,赋予商业设施适应新环境的变革,为商业设施注入新消费场景,解决新消费习惯的更高需求。
本项目以实验性总体设计规划方法,在为期三年半的时间里进行了“策划×设计×施工×运营”一体化的非闭店改造更新,使空间设计在商业策划阶段便发挥作用,能更好地实现每一个创新设计概念。项目中采用分层实施手段,既保持了商场的运营和收益状态,也做足了宣传,使消费者有所期盼。在过程中,我们实践了速度和质量的双重保证,以一种更为灵活的方法,引入更切合需求的理念和设计,为商业设施创造了更人性化的沉浸式消费体验,赋予餐饮零售全新业态,构建了符合时代社交和审美的无界生活空间,为水游城实现了生态、科技、商业的共荣共生!
本项目以实验性总体设计规划方法,在为期三年半的时间里进行了“策划×设计×施工×运营”一体化的非闭店改造更新,使空间设计在商业策划阶段便发挥作用,能更好地实现每一个创新设计概念。项目中采用分层实施手段,既保持了商场的运营和收益状态,也做足了宣传,使消费者有所期盼。在过程中,我们实践了速度和质量的双重保证,以一种更为灵活的方法,引入更切合需求的理念和设计,为商业设施创造了更人性化的沉浸式消费体验,赋予餐饮零售全新业态,构建了符合时代社交和审美的无界生活空间,为水游城实现了生态、科技、商业的共荣共生!
Nanjing-Pengxin Aqua City is situated in the Confucius Temple district in the south of the ancient capital. It is a commercial complex with a construction area of 167,000 square meters that integrates shopping, catering, entertainment, and tourism functions. The B4 - B3 floors are parking garages, the B2 to 6th floors are commercial, and the floors above the 6th floor are hotels.
Pengxin Aqua City, which opened in 2008 as China's first time-consuming commercial facility, has become one of Nanjing's landmarks, with its canal image combined with popular indoor and outdoor shopping malls. Over the years, Aqua City has witnessed Nanjing's rapid development, as well as changes such as iterations of consumption scenarios and habits. With the rise of competing facilities in the surrounding area, Aqua City is confronted with issues such as aging facilities and declining visitor numbers that must be addressed. Based on this, after ten years of operation, Pengxin Group launched a comprehensive renewal of Aqua City, introducing a multi-dimensional interactive immersive consumer experience and new business formats for retail and catering to respond to modern commercial, social, and aesthetic needs for creating a "citizens' lounge" that can adapt to the new era and highlight the vitality of Nanjing!
Pengxin Aqua City, which opened in 2008 as China's first time-consuming commercial facility, has become one of Nanjing's landmarks, with its canal image combined with popular indoor and outdoor shopping malls. Over the years, Aqua City has witnessed Nanjing's rapid development, as well as changes such as iterations of consumption scenarios and habits. With the rise of competing facilities in the surrounding area, Aqua City is confronted with issues such as aging facilities and declining visitor numbers that must be addressed. Based on this, after ten years of operation, Pengxin Group launched a comprehensive renewal of Aqua City, introducing a multi-dimensional interactive immersive consumer experience and new business formats for retail and catering to respond to modern commercial, social, and aesthetic needs for creating a "citizens' lounge" that can adapt to the new era and highlight the vitality of Nanjing!
Pengxin Aqua City features the canal and presents a consistent "water circulation" design, with living water cascading from the rooftop garden to the canal on the B1 floor in the form of a waterfall and forming a water mist at the central stage fountain, creating the illusion of dazzling waves. We added gardens and terraces to the wide waterfront area to enhance the expressiveness and experience of the canal space, transforming the single-function canal into a lively waterfront space with greenery where people can gather to rest naturally.
In addition, a multi-functional garden has been built on the rooftop, and a green and ecologically themed food hall has been set up on the B2 floor to improve customer flow to the mall's end. Since the original spatial image was disorganized, we eliminated excessive colors and forms and used earth tones to create the consistency of space. We also simplified the previous complicated shapes with the curves of the original trees to create a comfortable and pleasant commercial space.
In addition, a multi-functional garden has been built on the rooftop, and a green and ecologically themed food hall has been set up on the B2 floor to improve customer flow to the mall's end. Since the original spatial image was disorganized, we eliminated excessive colors and forms and used earth tones to create the consistency of space. We also simplified the previous complicated shapes with the curves of the original trees to create a comfortable and pleasant commercial space.
Façade
With the addition of vertical greenery and waterfall-inspired LED screens, combined with the emergence of water froth and other design elements, we revitalize the façade of Aqua City based on the image that has been engraved in the public's memory for many years, enriching the "expression" and vitality of the facade, attracting consumers from the Confucius Temple district, and contributing to the improvement of the area's streetscape.
With the addition of vertical greenery and waterfall-inspired LED screens, combined with the emergence of water froth and other design elements, we revitalize the façade of Aqua City based on the image that has been engraved in the public's memory for many years, enriching the "expression" and vitality of the facade, attracting consumers from the Confucius Temple district, and contributing to the improvement of the area's streetscape.
Mall Space
We created an immersive consumer experience with a boundless sense of area both inside and outside of Aqua City by increasing the opening rate at the mall's entrance and optimizing the coherence of the ceiling and floor pavement. The main indoor traffic flow incorporates the wave and foam elements representing the "expression" of the river into the design, maintaining the unity and comfort of the mall space and enhancing the vigor of the environment on a large scale.
We created an immersive consumer experience with a boundless sense of area both inside and outside of Aqua City by increasing the opening rate at the mall's entrance and optimizing the coherence of the ceiling and floor pavement. The main indoor traffic flow incorporates the wave and foam elements representing the "expression" of the river into the design, maintaining the unity and comfort of the mall space and enhancing the vigor of the environment on a large scale.
Central Stage
The center stage, which is open during all business hours and has a clear view from the entire floor, is an important venue for Aqua City events and exhibitions. However, the crowds during event periods highlight the coldness on weekdays, so making efficient use of this space during rest time became one of the renewal project's challenges. We installed LED screens on the pillars, ceiling, and floor around the stage with motion sensors to connect with visitor behavior, and when people walk and touch the space, the surrounding light will ripple and make interactive changes throughout the space. During the event, smoke bubbles could be made to fall from the ceiling, combining light, sound, and fountains to form a virtual reality fusion scenario, creating the sensory pleasure of being on the waterfront and a bustling stage space at all times.
The center stage, which is open during all business hours and has a clear view from the entire floor, is an important venue for Aqua City events and exhibitions. However, the crowds during event periods highlight the coldness on weekdays, so making efficient use of this space during rest time became one of the renewal project's challenges. We installed LED screens on the pillars, ceiling, and floor around the stage with motion sensors to connect with visitor behavior, and when people walk and touch the space, the surrounding light will ripple and make interactive changes throughout the space. During the event, smoke bubbles could be made to fall from the ceiling, combining light, sound, and fountains to form a virtual reality fusion scenario, creating the sensory pleasure of being on the waterfront and a bustling stage space at all times.
Rooftop Garden
The 8,000-square-meter rooftop garden is divided into three functions: a vibrant area for children's activities, a quiet area for family relaxation, and a VIP garden area for hotel guests. The vibrant area is mostly covered with lawn, and six playgrounds are installed, as well as more humane toilets and showers, to create a kid-friendly and pet-friendly playground. Due to the design of the composite pipeline, the floor in the quiet area is partially raised; we effectively use the lower space to fill with soil and plant trees of various sizes to provide a forest feeling, adding a fresh natural oxygen bar to the city and building an urban oasis-like rooftop garden.
Food Hall
The food hall on the B2 floor plays an important role in connecting Aqua City's various sections. Due to the lack of natural light in the basement, the integration of Aqua City's overall ecological concept became the renovation's focal point. In order to harmonize the vertical traffic flows of internal and external areas and serve as a leisurely dining and strolling space for visitors, we optimize the composite pipeline design, increase the net height of the interior to the greatest extent possible, use double-layer ceiling technology to create the visual impact of sunlight through the forest, and adopt multi-layer leaf-shaped sculpted aluminum panels to provide the atmosphere of being in the forest.
Trends in the industry are driven by changes in the times, and the phenomenon of commercial facilities mushrooming in the past has led to the predicament of the stock of properties today. The solution is to "keep up with the times" and empower commercial facilities to meet environmental changes, introduce new consumption scenarios into commercial space, and meet the increased demands of new consumption habits.
With an experimental comprehensive design and planning methodology, the project consisted of an integrated "Planning x Design x Construction x Operation" non-closed store renewal over a three-and-a-half year period, allowing the spatial design to function at the commercial planning phase for a better realization of each innovative concept. The project employed a layered approach to maintain the mall's state of operation and profitability while also providing sufficient publicity to keep consumers expecting more. Throughout the process, we achieved both speed and quality assurance, using a flexible method to bring in more demand-driven concepts and designs, creating a more humanized immersive consumer experience, giving the retail and catering businesses a new format, building a borderless lifestyle space that fits with the social and aesthetic of our era, and fulfilling the co-prosperity of ecology, technology, and commerce for Aqua City!
With an experimental comprehensive design and planning methodology, the project consisted of an integrated "Planning x Design x Construction x Operation" non-closed store renewal over a three-and-a-half year period, allowing the spatial design to function at the commercial planning phase for a better realization of each innovative concept. The project employed a layered approach to maintain the mall's state of operation and profitability while also providing sufficient publicity to keep consumers expecting more. Throughout the process, we achieved both speed and quality assurance, using a flexible method to bring in more demand-driven concepts and designs, creating a more humanized immersive consumer experience, giving the retail and catering businesses a new format, building a borderless lifestyle space that fits with the social and aesthetic of our era, and fulfilling the co-prosperity of ecology, technology, and commerce for Aqua City!
鹏欣(南京)水遊城は古都・南京の城南にある観光名所・夫子庙エリアに位置し、建築面積16.7万㎡を誇る。地下3~4階は駐車場、地下2階~地上6階は商業施設、6階以上はホテルで構成された、ショッピング、飲食、エンターテインメント、宿泊などが一体化した複合商業施設。
2008年に中国初の時間消費型商業施設として開業し、運河のイメージを屋内外モールに融合させたハイブリッドモール、南京のランドマークとして、消費者に広く愛されてきた。その後、都市の急速な発展による消費動向や消費習慣の変化に伴い、周辺地域における競合施設の台頭、設備の老朽化、集客力の低下など、さまざまな問題の解決が求められた。これらを踏まえ、鵬欣グループは開業10周年に全面的なリニューアルプロジェクトを発足。音と光、緑や水、泡などの要素を融合させたイマーシブ・エクスペリエンス(没入型体験)や新しい飲食・小売業態の導入により、時代の変化に適応した商業、街に十分開放されたパブリックなランドスケープデザイン、新たな時代にふさわしい、南京の活気溢れる“市民のくつろぎの場”を創り上げることを目標とした。
水遊城は運河という個性を持つことから、全体に一貫した“水の循環”コンセプトを採用。屋上庭園の湧き水が滝となって地下1階の運河へ流れ落ち、中央舞台の噴水で噴き上げられて霧や泡となるような、生き生きとした視覚的イメージを表現した。また、運河空間に豊かな表現力と体験を加えるため、親水ガーデンとデッキ、テラス席を増設し、水辺が広すぎる場所を埋め、単一的な運河を水と緑が融合した親水空間へと進化させると同時に、人々が自然と集まるような賑わいのある空間を演出した。
このほか、施設の末端まで客足を伸ばすため、屋上には多目的広場、地下2階にはボタニカルな空間をテーマとしたフードホールを設置した。
既存の空間は色彩や造形が多く、乱雑なイメージがあったため、アースカラーを基調に統一感を出し、原生林の曲線、ルーバーを多用することで居心地のいい商業空間を創り上げた。
ファサード
商業施設の外壁は、10年間市民に親しまれた印象を継承しつつ、バーティカル・グリーンやLEDスクリーンによる滝のイメージ、バブルが湧き上がる水泡のデザイン要素を加え、外壁の表情の動きと賑わいを豊かにすることで夫子庙エリアを訪れる観光客を誘導すると同時に、同エリアの街並みの美化に貢献した。
モール空間
アウターモールからインナーモールへの客流動線を円滑化し、内部への視認性を高めるために、モールのエントランスの開口率を上げ、天井とペイブメントを連続性のある一体的なデザインにアップグレードすることで、屋内外の境界を意識させない没入感のあるシークエンスを作り上げた。インナーモールの主動線は流れる川のゆらめきから着想を得て、川の“表情”である波線や泡をモチーフとしたデザインを採用。モール空間に統一感と心地よさを共存させ、モール全体のアクティビティを高めた。
中央舞台
オープンスペースである中央舞台は、360度全フロアから展望がきく空間であり、イベントや展示などを行う重要な場所となる。イベント時は大勢の人で賑わうのに対し、平常時は閑散としていたため、この空間をより賑わいのある商空間へと変化させることが課題の一つだった。そこで舞台を囲む柱や天井、床に人感センサーによって人の動きと連動するLEDパネルを設置。この場所を訪れた人々が歩き、触れた時に周囲の光と影がインタラクティブに変化し、人の動きと空間を連動させることで、没入感を生み出した。また、イベント開催時には天井からスモークバブルが降り注ぎ、光と影、音や噴水の効果で水の中にいるかのようなバーチャルとリアルが融合した、新感覚の体験を実現した。
屋上庭園
面積約8000㎡の屋上庭園は、子供たちがさまざまな遊びを体験できる活動的なプレイグラウンド、休息などに利用できる木々に囲まれた静かな公園、ホテルの宿泊客が利用できるガーデンプレイスに差別化することにより、異なる機能と環境を演出した。プレイグラウンドは広々とした芝生を中心に6カ所の遊び場を設け、トイレとシャワールームを増設し、親子やペットと一緒に楽しめる遊び場を作った。一方、緑があふれる公園部分は配管計画の関係から床を持ち上げる必要があったため、その床下を有効利用して土を充填し、高さの異なる木々を配置して、豊かな緑に囲まれた落ち着きのある庭園を作り上げた。
フードホール
地下2階のフードホールは、水遊城のすべてのエリアからの動線を繋ぐ重要な役割を担うため、日が差し込まない条件の下、水遊城全体の自然を意識したコンセプトと融合させることが最大の課題となった。そこで配管などの設計を最適化し、天井の設備と意匠設計の融合を図った。また、空間に温かな光をもたらす光膜天井を採用することで森の中の木漏れ日の視覚効果を生み出したり、様々な葉形を形どったパンチングメタルを積層することで自然光の下、森の中にいるような雰囲気を演出。室内外の異なる垂直動線を繋げ、消費者にくつろぎのダイニングと散策空間を提供した。
時代の変遷に伴う産業構造の変化により、かつて林立していた商業施設には生き残りをかけた戦略が求められている。存続への道は時代に即した変化、新たな消費習慣の導入などが課題となる。
今回のプロジェクトは実験的なマスターデザインの手法で、3年半の長期に渡って、「設計×施工×運営」の一体開発を実践。事業計画段階から空間デザインに関わることで、画期的なデザインコンセプトを実現した。また、細かな工区に分けた施工スケジュールを採用し、モール運営と施工を同時進行で行うことで、収益性を維持しながら施設の改修を進めることができた。プロセスに柔軟性をもたせることで実験的なデザインを可能とし、改修のスピードとクオリティの両方を担保した。今回、私たちは既存の施設に自然を意識したコンセプトや様々なテクノロジーを使ったデザイン手法を融合させ、時代の変化に適応した、新しい体験型商業施設を具現化することに成功した。