中 版 书 房 仙 霞 路 店 China Publishing BookStore
中版书房 仙霞路店 China Publishing BookStore
GFA : 400㎡
Location : Shanghai, China
Program : Retail
Design Team : Zhang Aping , Yutaka kawai , Zhang Fangxing , Lily
Phitigrapher: RUNTU ARCH 润土 / Aaron 邵钟瑞
The project, with an area of about 400 square meters, is located on Xianxia Road, where foreign business people frequently go.
In general, a bookstore is functioned only to sell books, while a publisher is the producer of the book. The publisher's bookstore exhibits the works of the book producer, the same as a gallery or museum exhibiting an artist's works.
Bookstores of square space often display books on the wall. But in this way, the longest display surface would only be 17 meters. Also, that would make the project no different from ordinary bookstores.
However, for a publisher’s bookstore, books are works, not goods. In order to present these works in a more impactful way, we drew a diagonal in the square space, thus inserting a 26-meter-long large display wall into the space, which is similar to the large monuments standing tall in some European squares.
Meanwhile, this large diagonal display wall divides the entire space into two parts of different functions - one is the open area and the other is the private area.
The shape of the ceiling is inspired by the traditional oriental roof shape. The undulating grille is the wave of the sea, while the dotted light is the starlight reflected from the sea, thus creating a vast sense of space.
Two large pieces of floor-standing plaid glass, like the traditional Chinese style screen, is full of oriental charm, and its shape echoes the logo of China Publishing Bookstore.Diverse and rich experiences are created by the division of light and shadow, and movement and quietness.
It will soon be an era when creators enter the market and sell themselves. Compared with ordinary bookstores, publishers are closer to writers. As creators ourselves, it is very meaningful and valuable for our design team to create such a space and mechanism for the publisher to deliver works to the public.