Fast Retailing Group (China) relocates its China headquarters on the 7th to 11th floors of the T1 tower,a brand-new landmark in Xuhui, Shanghai. The area of the new office is 16,000 square meters, twice the capacity of the former headquarters, creating a favorable atmosphere for its brands UNIQLO, Theory and GU to unleash their momentum as global brands.
With the advantage of Xujiahui's CBD and convenient accessibility, Fast Retailing Group (China) has demonstrated its determination to keep a close relationship with the marketplace and deliver onits "Genbaism" business philosophy. As an internationally significant retailer, Fast Retailing Group (China) employs workspace design to give its employees a flexible, effective, and sustainable work environment, leads the way in employee care and corporate social responsibility, and creates a new international image for its China headquarters.
The product idea of UNIQLO served as inspiration for the project design. LifeWear is "clothing designed to make everyone’s life better". WorkWell is "workplace designed to make everyone’s work better”.
The word "Well" has the meaning of "good," the image of "a water spring," and the symbol of "gushing water." The headquarters developed with the idea of "WorkWell" will not only offer a good and comfortable workspace, but also, through the design of flexible multi-functional modules, like an oasis well, provide employees with the motivation of continuous innovation and satisfy their spiritual and emotional needs with the enriching space healing.
The 7th to 11th floors of the tower are clearly divided into different functions: the 11th floor is the Well-Come Floor, which serves as the primary floor for receiving visitors, and beneath that are the Well-Work Floor offices for UNIQLO, Theory, and GU.
All floors ingeniously separate open and private spaces with spatial routes. On the Well-Come floor, there are open spaces on the north and south sides, with the south side being the main entrance and exit, and abundant daylight to bring visitors the impression of a brand full of vitality. The brand display will act as a point of connection as visitors pass through the private meeting, training, and dining functional modules on the east and west sides, impressing them along the way with the splendid corporate culture of Fast Retailing Group (China).
Natural daylight was included into the space design as much as possible, and wood grain and sustainable elements were used in the front desk, walls, and soft decoration, making the room cozy and warm when the sunshine enters, generating a sense of harmony between surroundings and light. The concept of "well" is utilized to construct exquisite totems of various scales and textures used in the ceiling, floor, and wall to impress the brand image solidly in the minds of visitors.
A raised negotiating area near the French windows, which allows visitors to sit on the couch and look out directly at the space as well as the stunning view of Xujiahui, was built with a design idea that emphasized the quality of the furniture and the privacy of meetings to offer visitors a comfortable and delightful stay in the headquarters.
We produced an encouraging and passionate spatial experience for Fast Retailing Group (China) through brand storytelling in the office hallway.Remarkable and meaningful brand image layouts will unite employees' pride and sense of identification, which also will inspire creativity in work. Meanwhile, it will give visitors a deep understanding of UNIQLO's art and science of "LifeWear."
Based on this, LED screens are utilized to display the brand's key visuals on the wall facing the open space, while the corners are built with showcases to exhibit the product collection; A part of the corridor is designated for brand pictorials, and the remaining part uses wall changes to create an eye-catching advertisement.
【Staff Cafeteria / Grand Training Room】
The staff cafeteria is located on the north side of the Well-Come floor, with an open and bright interior space and a rooftop garden visible through the French windows, which aesthetically intertwines a pleasant and stress-relieving environment and offers a nice dining experience for both employees and visitors.During non-dining hours,the cafeteria can be used for communication.
The wall between the cafeteria from the meeting area can be folded away to create a large "L-shaped" training room, which can be used with a stage at the corner to create a meeting or socializing venue for up to 500 people.Or separately as a training room with a capacity of 300 people, and on weekdays they can be partitioned into three meeting spaces with large, medium, and small capacities for staff use.
【Meeting room/ training room】
Meeting rooms are designed with the company's culture and needs into consideration, with green plants to relieve stress, acoustic panels, and lacquered glass on the walls to provide sound insulation and writing functions, and the importance of concealment to ensure the privacy of meeting information. Following this, the meeting room implements an electronic reservation system, increasing the variety and adaptability of the space and satisfying staff demand for a convenient and private meeting.
On the Work-Well floor, we have separated the shared and private office spaces with a soft partition to create a more individualized environment for employees to work independently and collaborate with teams. The meeting rooms and public space are located in the north-south direction from the central corridor. The office area can be set in the east-west direction without being influenced by external visitors and meetings. The board meeting room and other independent offices are located in four corners with good vision, also to facilitate coordination and communication with each department.
The hub of traffic flow is the area on the north and south sides of the elevator lobby, which is intended to be a shared public area with coworking spaces and small meeting tables, as well as movable partitions to allow the space to be freely organized to meet the communication needs of various teams.
The standard office spaces on the east and west sides are decorated with wood and greenery and have enough windows and daylight to provide comfort and equilibrium to the fast-paced work environment. details.
Employees can swiftlyaccess functional components like communication desks, soundproof phone booths, tea and printing areas, document storage space, and baggage lockers within one minute due to an "integrated design" idea of office service facilities.Employees will primarily use this workspace for business travel. Realizing the core concept of “WellWork” in the details.
The communication area will serve as a soft partition to enable flexible communication among staff without interfering with the focused environment created by the office space. Additionally, by utilizing the open platform of the communication area, where brands can display departmental objectives or place appreciation walls, the area will foster a sense of belonging and fulfill its purpose of uniting the feelings of employees and departments.
The fashion brand Theory, known for its urban minimalist aesthetic, prioritizes comfort while appreciating fine materials and classic design. We used stylish colors and lines, and pure and straightforward interior design to create office, dining, cultural display, and meeting space to present the brand's unique charm of modern elegance, reveal the brand's pursuit and belief in quality, further integrate the corporate culture into the workspace, and build the overall unity of the space.
Seeking freedom, speed, and change, GU is a young, stylish brand of the Fast Retailing Group. It is dedicated to making its office a fun, cutting-edge workplace. The GU office, which has a fusion of micro-landscape and brand image at its core and includes primary office spaces as well as a public room with a broad view of French windows to contain both business and leisure functions, giving employees a place to generate more stimulating inspiration, is a high-quality new workspace of the future.
【SUSTAINABLE GREEN INTELLIGENT OFFICE】
Through the interaction of spatial layout and daylight and the choice of sturdy, sustainable materials, we have developed an eco-friendly workspace with low carbon and energy consumption. The utilization of soundproof and noise-reducing meeting rooms, visual air purification technology and a large number of indoor greenery decorations reflect the dedication to its employees’ physical and mental health and show its resolve to create a sustainable model for brand development.